Thursday 13 February 2014

Media evaluation - Question 5

Question 5 – How did you address your audience?





https://www.youtube.com/watch?v=jvJQTYToGzU&feature=youtu.be





Research is incredibly important and this is why we extensively investigated and explored what would make a completely successful thriller film. We collected an array of primary and secondary data through the use of questionnaires, searching online and reading articles about the movie industry. Within our primary research we found that over 80% of those asked would rather have a less typical antagonist than a traditional one such as a monster, this influenced us and resulted in the creation of a female killer, which would be both unexpected and interesting. We also found that 65% wanted the film to be 15+ which further backs up the previous points made about the popularity of this age certificate. We found that 55% would be interested in a sequel for a movie and thus we decided to implement a cliff-hanger at the end of the clip to set ourselves up for further films. When reading articles about successful films we read that people preferred narratives and characters they could relate to rather than an unrealistic plot, this helped us decide that we would create something that an audience would understand which would help them form relationships with the character and be more engaged  with the narrative and subsequently would lead to better viewing,
we also studied the top grossing movies and found that these successful thrillers used a lot less blood and gore and tended to use other methods to create tension, this helped us decide that we would use not violence within our thriller clip and would rely on other methods to create suspense, such as the use of low key lighting, shocks through jump cuts and an eerie feel created by the editing and credits. 

1 comment:

  1. Your analysis of question 5 demonstrates a basic understanding of how you addressed your audience. You have started to consider the benefits of primary and secondary research, but more in depth examples are needed of the research that you gained and how this assist you in planning your narrative.

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